{"id":798,"date":"2025-09-29T04:43:00","date_gmt":"2025-09-28T19:43:00","guid":{"rendered":"https:\/\/rusutsu-sustainable.com\/?p=798"},"modified":"2025-09-29T04:43:00","modified_gmt":"2025-09-28T19:43:00","slug":"get-the-first-step-right","status":"publish","type":"post","link":"https:\/\/rusutsu-sustainable.com\/?p=798&lang=en","title":{"rendered":"\u201cGet the First Step Right\u201d"},"content":{"rendered":"\n

A New Framework for Sustainable, Rusutsu-Led Resort Development, in President Kamori\u2019s Words<\/strong><\/h2><\/div><\/section>\n\n\n\n

What left the strongest impression at this symposium was the talk by Mr. Kamori<\/strong>, President & CEO of Kamori Kanko Co., Ltd.<\/strong>
His remarks about the future of tourism and local communities felt less like a resort operator\u2019s viewpoint and more like a set of guiding principles for the region as a whole.<\/p>\n\n\n\n

Tourism is \u201cthe industry most exposed to external factors\u201d<\/strong><\/h2><\/div><\/section>\n\n\n\n

\u201cTourism is the industry most easily affected by politics and the economy, public-health crises, and even the seasons and the weather.\u201d
Mr. Kamori pointed this out and said there are limits to measures like off-season campaigns or new-market development alone.
The \u201chands-tied\u201d reality during COVID laid that vulnerability bare.<\/p>\n\n\n\n

That is precisely why, he explained, he has believed for twenty years that we need reasons to visit that yield tangible benefits and are less swayed by seasons and the business cycle.<\/em>
His answer is to evolve Rusutsu into a \u201cpurpose-accomplishment resort.\u201d<\/strong><\/p>\n\n\n\n

The potential of \u201cthe last large tract of land\u201d<\/strong><\/h2><\/div><\/section>\n\n\n\n

Hokkaid\u014d\u2019s largest all-season resort, overwhelming pulling power, and vast land assets.
\u201cOne of our strengths,\u201d said Kamori, \u201cis that we can make decisions end-to-end within our own company.\u201d
Leveraging these assets to the fullest, a vision is now underway to transform Rusutsu into a business hub<\/strong>.<\/p>\n\n\n\n

\u201cRusutsu Resort Tech (RRT),\u201d an alliance orchestrator<\/strong><\/h2><\/div><\/section>\n\n\n\n

At the core of this new framework is Rusutsu Resort Tech (RRT)<\/strong>.
RRT will comprehensively oversee everything from development management and corporate-attraction rules to licensing and ESG\/SDGs.<\/p>\n\n\n\n

Kamori likened the concept to a \u201ctree of life.\u201d<\/strong>
\u201cThe trunk is Kamori Kanko\u2019s core businesses. The branches and leaves are diverse lines of business.
The more the branches and leaves grow, the more returns and know-how flow back into the trunk, nurturing the ecosystem we call the regional economy.\u201d<\/p>\n\n\n\n

Japan\u2019s ski-resort challenges to solve<\/strong><\/h2><\/div><\/section>\n\n\n\n

He outlined several issues facing Japanese resorts:<\/p>\n\n\n\n

    \n
  • Rising land prices making it hard for residents to remain<\/li>\n\n\n\n
  • Profit outflows to external capital<\/li>\n\n\n\n
  • Disorderly development leading to deforestation and depletion of groundwater<\/li>\n<\/ul>\n\n\n\n

    The remedies, he said, are a tourism model that returns profit to the region<\/strong>, local rules and certification systems<\/strong>, and mechanisms that safeguard land values and water resources<\/strong>.<\/p>\n\n\n\n

    To protect groundwater: \u201cstore snow\u201d<\/strong><\/h2><\/div><\/section>\n\n\n\n

    \u201cGroundwater is replenished over decades to centuries. If usage exceeds recharge, depletion is inevitable.\u201d
    Sounding that warning, he pointed to a resource unique to Rusutsu.<\/p>\n\n\n\n

    Rusutsu generates over 100,000 tons<\/strong> of plowed snow each year.
    \u201cIf we store this snow in reservoirs and use it for agricultural and industrial water, we can reduce the burden on groundwater.\u201d
    Harnessing the snow resource<\/strong> could become a new solution for a sustainable water cycle<\/strong>.<\/p>\n\n\n\n

    Foreign capital: \u201cWelcome\u2014plus rules\u201d<\/strong><\/h2><\/div><\/section>\n\n\n\n

    There is no intent to exclude foreign investors; on the contrary, Rusutsu will actively welcome<\/strong> them.
    However, they must also share responsibility for enhancing the local environment<\/strong>, not just take profit.
    Citing examples from Singapore, he stressed the need for local rules<\/strong> that secure firm commitments to raising regional value.\u3002<\/p>\n\n\n\n

    A new management axis: the \u201c5 Ks\u201d<\/strong><\/h2><\/div><\/section>\n\n\n\n

    To the traditional 4 Ks<\/strong>\u2014Kankyo<\/em> (Environment), Kanko<\/em> (Tourism), Kenko<\/em> (Health), Kyoiku<\/em> (Education)\u2014he adds Keizai (Economy)<\/strong> to form the 5 Ks<\/strong> as management pillars.<\/p>\n\n\n\n

    \u201cTrue sustainability is realized only when Environment, Tourism, Health, Education, and Economy are implemented together<\/strong>,\u201d Kamori emphasized.<\/p>\n\n\n\n

    \n\n\n\n

    \u201cDon\u2019t misbutton the first button\u2014toward a resort that balances joy and the future through co-creation and coexistence.\u201d<\/p>\n\n\n\n

    Mr. Kamori\u2019s words carried a firm will that goes beyond ordinary tourism development:
    they asked how we will build the region\u2019s future<\/strong>.
    How do we cultivate both the allure and<\/strong> the responsibilities of a resort together with the local community<\/strong>?
    That sincere stance resonated deeply with me.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    What left the strongest impression at this symposium was the talk by Mr. Kamori, President & CEO of Kamori […]<\/p>\n","protected":false},"author":1,"featured_media":777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jinr_url_youtube":"","_jinr_pip_youtube":false,"_jinr_time_youtube":"","_jinr_thumb_youtube":"","_jinr_media_youtube":"","_jinr_category_edit":false,"_jinr_category":"","_jinr_title_display":false,"_jinr_snsbutton_display":false,"_jinr_ads_display":false,"_jinr_thumbnail_display":false,"_jinr_profile_display":false,"_jinr_representations_display":false,"_jinr_relatedpost_display":false,"_jinr_sidebar1col_display":false,"_jinr_sidebar2col_display":false,"_jinr_seotitle_display":"","_jinr_description_display":"","_jinr_keyword_display":"","_jinr_hastag_display":"","_jinr_canonical_display":"","_jinr_noindex_display":false,"_jinr_paidpost":false,"_jinr_paidpost_product_id":"","_jinr_headtag_article":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-examples-of-cooperation-en"],"views":"10","_links":{"self":[{"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/posts\/798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=798"}],"version-history":[{"count":1,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/posts\/798\/revisions"}],"predecessor-version":[{"id":800,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/posts\/798\/revisions\/800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=\/wp\/v2\/media\/777"}],"wp:attachment":[{"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rusutsu-sustainable.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}