Rusutsu Resort works together with its employees, local residents, the next generation of children, and guests to share the importance of environmental conservation, forest ecosystems, and water resources, thereby laying the foundation for a sustainable future. Through these efforts, we contribute to long-term sustainability initiatives.

We aim to establish Rusutsu Resort as a leader in sustainable tourism and environmental conservation in Japan, recognized as a facility that contributes to the promotion of nature conservation and sustainable practices. Moving forward, we will steadily evolve our projects to offer eco-friendly travel and sustainable tourism experiences, including for inbound visitors.

1.Coexistence with Nature

All of Rusutsu Resort’s activities are guided by a fundamental principle of valuing harmony with the abundant natural environment and preserving it for future generations. This principle involves respecting, protecting, and responsibly using natural resources such as forests, snow, and water.

2.Collaboration with the Local Community

We engage local residents, employees, and visiting guests in sustainability initiatives to raise awareness of environmental conservation. By strengthening ties with the local community, we work together as partners to build a shared future.

3.Education and Growth

We provide opportunities for the next generation to learn about the importance of environmental conservation and a sustainable society, and to put these principles into practice. Our aim is to inspire children and young people to take an active interest in the future and grow into environmentally conscious leaders.

4.Responsible Tourism

We offer travelers experiences that go beyond mere leisure, encouraging respect for local environments and cultures and fostering sustainable behavior. Our goal is for every guest to understand the importance of sustainable tourism and feel empowered to contribute to it.

5.Transparency and Trust

We disclose our sustainability initiatives in a transparent manner and carry out activities that earn the trust of the local community and stakeholders. By openly sharing our progress and results, and by delivering tangible outcomes, we foster a strong foundation of trust.